The Journal

Spritzing in the morning but fading by lunch? Nine proven ways to make any scent go the distance — from where you spray to how you store it.

Why a perfume smells different an hour later — and how understanding top, heart, and base notes makes choosing a scent so much easier.

The scent families, how to test the right way, and the budget secret to discovering "the one" without an expensive full-bottle gamble.